Thursday, February 20, 2020

Marketing in a Foreign Country Case Study Example | Topics and Well Written Essays - 750 words

Marketing in a Foreign Country - Case Study Example Therefore, in this case, the paper is going to consider the following products such as men’s neckties in Saudi Arabia, digital cameras in South Africa and men’s shoes in Russia. The aforementioned nations have varied cultures and traditions that may have adverse effects of marketing of products and acquisition of profits. It is also imperative to note that culture affects numerous facets of international trade in the context of rejection from consumers and lack of sales in the market. For example, in South Africa, they believe in the culture called ‘Ubuntu.’ Ubuntu means the art of loving one another through sharing and assistance (Clark, 2008). Therefore, for a business to prosper in a country especially in terms of promotion and advertising, it should factor the aspect of ‘Ubuntu.’ In other words the promotions should lean on the guiding ideals of ‘Ubuntu’ that will motivate consumers to buy the products. Additionally, another fa ctor that would require product change entails the culture of social mores. In South Africa, women are still considered inferior and hence the company that wishes to sell its digital cameras should employ more men than women to attract more customers. However, when it comes to men’s neckties in Saudi Arabia, it is a different case. ... On that aspect, sale of men’s ties should mostly be targeted at the foreigners who are exempted from the rigid dress code. Alternatively, these neckties should be accompanied by long trousers and shirts that make the wearer decent by covering the upper torso. This suggests in the context of packing size the men’s neckties should come with additional shirts and long trousers to compliment the decency. Furthermore, in terms of promotion and advertising in the media, Saudi Arabia has a limited freedom of the press and the expression of opinion in public. In other words, when the foreign company is making its advertisements, it should not arouse conflicts of traditional Islamic values. These include questioning the role of women in Saudi Arabia such as encouraging them to also buy men’s ties. When it comes to Russia and its sale of men’s shoes, there are varied cultures that would affect packaging size, promotion, and advertising. For instance, it is essential to observe that Russia has a rich culture that dates to many centuries with significant achievements. On that account, the dress code is much respected especially in the business context and hence its promotion consists of different things. Therefore, for a foreign company to succeed in Russia, it is crucial to observe shoes supposed to be highly polished at all times. Additionally, men are required to wear business suits that depict formality and conservatism (Nickles, 2008). This suggests that the packaging size of men’s shoes should also come with complimenting men’s suits. However, in terms of promotion, it should not so business. Russians dislike people who are so business and hence it should be made friendly and casual. Additionally, when conducting an advertisement

Tuesday, February 4, 2020

The PR Function Video Essay Example | Topics and Well Written Essays - 250 words

The PR Function Video - Essay Example PR exists in effective communications and is most importantly under control of the media (Smith & Place, 2013). Business enterprises use the media to promote brands and images. Such undertakings continuously engage the public to identify with the respective companies. There exist numerous PR strategies. Notably, reputation of an organization is always at a stake whenever it or its stakeholders engage in activities that activities that might compromise public image. Therefore, every company must engage relevant agencies in building self-image and restoring public trust. Publicizing a business is only effective if the consumer response is positive and the target audience take no offense for the nature of brand display (Smith & Navarro, 2014). PR differs from advertising concerning the control of marketing media. For instance, a company has full control over what is put forward for the audience in advertising. Whether in television of newspaper columns, business dictates the kind of images to use for brand or service promotion. On the contrary, there are regulatory mechanisms for PR that restricts businesses. Such limitations mostly focus on protecting the audience (Bernays, 2013).The image of a company is highly significant than promoting products. Believability is the most important aspect of PR. Papasolomou, I., Thrassou, A., Vrontis, D., & Sabova, M. (2014). Marketing public relations: A consumer-focused strategic perspective. Journal of Customer Behaviour, 13 (1), 5-24. doi:10.1362/147539214X14024779343631 Smith, B. G., & Place, K. R. (2013). Integrating Power? Evaluating Public Relations Influence in an Integrated Communication Structure. Journal of Public Relations Research, 25(2), 168-187.